Personalities | Ahmet Ertegun | Sixties | Rock
(Founder, Atlantic Records, 1923–2006)
Ertegun came to the US as son of the Turkish ambassador in 1934 and stayed, founding Atlantic Records in 1947 with brother Nesuhi. Having won the trust of performers with fair contract and royalty dealings, he actively pursued the crossover market in the 1950s, selling black music by Ray Charles and others to a white audience who previously only bought bland cover versions of it. He developed a roster of 1960s soul artists with a distinctive house sound to rival Motown.
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