Personalities | Korn | Twenty-First Century | Rock
(Vocal/instrumental group, 1993–present)
Californians Korn – often typeset with the ‘r’ reversed, Jonathon Houseman Davis (vocals), Reginald Arvizu (bass), David Silveria (drums) and James Shaffer (guitar) – are part of the nu metal school of rock, although their music is often more horror-themed and straight-edge rock than the genre they supposedly spawned. Their eponymous 1994 debut is often credited as the point where this brash, moody new style of music started – although the band deny any involvement with such a ‘scene’.
Like Radiohead in the UK, Korn were pioneering in the utilization of the internet in promoting themselves and their upcoming releases. In 1999, the band founded the Family Values tour package, which grouped artists from the rock genre together on a traveling stage, much like the famed Lollapalooza. Such a move prompted exposure for the likes of Limp Bizkit, Incubus and even rapper Ice Cube. Now nine albums into their career and showing no signs of stopping, Korn have sold over 25 million records.
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