Personalities | Norman Whitfield | Sixties | Rock
(Producer, songwriter, b. 1943)
Whitfield joined Motown as a writer, but his willingness to experiment with other sounds and genres as a producer made him a key player in the growth of Motown beyond its early pop-soul identity. His biggest impact was with The Temptations, whose move to psychedelic soul he directed. He left Motown in 1975 to form Whitfield Records, where his greatest success was with Rose Royce; he won a Grammy for ‘Car Wash’.
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