Personalities | Ok Go | Twenty-First Century | Rock
(Vocal/instrumental group, 1998–present)
Four treadmills and some choreography made Illinois rock quartet Ok Go an internet cult sensation in the Noughties. Their music video for their single ‘Here It Goes Again’, featuring an elaborately choreographed dance on gym treadmills, has received 50 million hits on YouTube alone since its release in 2006. The album it featured on, Oh No (2005), reached No. 69 on the Billboard 200, but it was their extraordinary online following that made the band a hit: if views equated to sales, they would be multi-millionaires.
An extensive music information resource, bringing together the talents and expertise of a wide range of editors and musicologists, including Stanley Sadie, Charles Wilson, Paul Du Noyer, Tony Byworth, Bob Allen, Howard Mandel, Cliff Douse, William Schafer, John Wilson...
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The ultimate story of a life of rock music, from the 1950s to the present day.
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