Personalities | Percy Sledge | Sixties | Rock

(Vocals, 1966–68)

Going solo in 1966 after a stint with vocal group The Esquires Combo, Sledge released an independent single, the heartfelt ballad ‘When A Man Loves A Woman’. It was snapped up by Atlantic, topping both US pop and US R&B charts and becoming a soul classic. A few follow-ups charted, including ‘Warm And Tender Love’ and ‘Take Time To Know Her’, but by the mid-1970s Sledge was working the nostalgia circuit.

Sledge never did much else, but the repeated use of his biggest hit in soundtracks kept him in the public’s hearts and minds. When Levis used it in a 1987 UK advertising campaign, the song charted there at No. 2, two places higher than its 1966 listing. Particularly popular in continental Europe and Africa, he still tours, and was inducted to the Rock And Roll Hall Of Fame in 2005.

Styles & Forms | Sixties | Rock
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Source: The Definitive Illustrated Encyclopedia of Rock, general editor Michael Heatley


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