Personalities | The Black Eyed Peas | Twenty-First Century | Rock
(Vocal group, 1998–present)
The four main players in The Black Eyed Peas – Will.I.Am (Will Adams), Apl.de.Ap (Allen Pineda), Taboo (Jaime Gomez) and Fergie (Stacy Ferguson) – came to the wider public attention in 2003 on the back of the success of their ‘Where Is The Love?’ single, which topped the charts for a record six weeks in the UK alone. But the group’s origins can be traced back to 1989 and rap competitions in LA. Their individual style, very much removed from the gangsta look of the time, and performances with a live band set them apart from the majority of hip hop crews in the charts in the 1990s.
Will.I.Am is a producer every artist seems to lust after, Fergie launched a solo career and in July 2009 they set a record for the longest successive No. 1 chart run by a duo or group when ‘I Gotta Feeling’ hit its fifth consecutive week at No. 1 in Billboard Hot 100, following 12 weeks at the top for ‘Boom Boom Pow’.
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