Personalities | Puff Daddy | Nineties | Rock

(Producer, vocals, b. 1970)

Sean Combs, also known as Puff Daddy, was the most important hip hop and rap impresario of the 1990s who remains a major player today. Starting in the A&R department of Uptown Records for artists like Mary J. Blige he formed the Bad Boy label in 1983. Breakthrough artists Craig Mack and the Notorious B.I.G. and then the R&B of Faith Evans and Total established the label. Combs also kept busy as a producer although his debut as a recording artist was delayed by a feud with Death Row Records which – indirectly – led to the death of Tupac Shakur and B.I.G.. No Way Out finally arrived in 1997 and laid the foundations for a slick mainstream style which may have its detractors but every subsequent album has been a platinum carpet-ride. In August 2005, he changed his stage name to Diddy, while August 2008 saw him venture into reality television with the premiere of VH1 series I Want To Work For Diddy.

Styles & Forms | Nineties | Rock
Personalities | Pulp | Nineties | Rock

Source: The Definitive Illustrated Encyclopedia of Rock, general editor Michael Heatley


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